December 2009
5 posts
3 tags
Branding ain't just for cattle
Brand. Pillar. Platform. Bacon.
Which of these isn’t like the other? Better yet: why?
Until the USA Today debacle (?) unfolded, the first three terms weren’t used in every day conversations (at least, not among the people I hang out with). Bacon, on the other hand…well, we can always talk about bacon, but I digress.
Today The Bee outlines responses to the article, including an...
3 tags
Of schoolyards and city branding
Update: I got a bit carried away on twitter last night posting “suggestions” for a new Fresno slogan; I won’t link to them, but they’re not hard to find. Several others offered entertaining suggestions.
A friend and local leader questioned the value in this, with regards to making a difference and having positive impact (he quoted me from below, too)—I can argue that...
3 tags
A "buy local" campaign by any other name...
I posted my initial comments/questions about the Buy Local campaign to MindHub, and received an “official” response from Catherine Curry, who serves as marketing director for the Economic Development Corporation (the agency driving the campaign, as I understand it):
On behalf of the Buy Local Campaign committee I would like to respond to the comments regarding the Buy Local...
3 tags
Buy local: Christmas present edition
I don’t normally start thinking about Christmas presents this far out, but all this talk (in my head, that is) about buying local has the wheels spinnin’. If you haven’t started crossing people off your list, consider these options for holiday gifts:
Send a box of sweet, juicy awesomeness from RipeNow. You’ll never look at a grocery store peach/pear/whatever the same.
...